Organizations at the leading edge of social innovation need to know more than the usual who, where, what, and when.
We're focused on the “why.”
Getting in front of business and social challenges to create compelling, effective solutions requires deep insight into human lives. The Youngblood Group is a human-centered design strategy consultancy. We specialize in ethnographic research and participatory design — immersed engagement with real people to understand not just what people do but what it means to them and to you. With this crucial insight, we help you identify new opportunities for human-centered design with exceptional impact.
We partner with organizations large and small to envision new product and service opportunities grounded in social insight and deep empathy for users and communities.
We offer tailored training to inspire new ways of human-centered thinking, understanding, and problem-solving that organizations can put to use right away.
Mike Youngblood is a frequent advisor to established organizations and new ventures to lend expertise and unique perspective to social impact initiatives.
The Youngblood Group is led by Mike Youngblood, an author, educator, and consultant working at the intersection of social science and human-centered design. His recent clients include Robert Wood Johnson Foundation, Chan Zuckerberg Initiative, and the Gates Foundation.
Mike's current work in social justice and sustainability builds on his previous experience envisioning solutions for top-tier clients in a wide ranging industries, including financial services, transportation, telecommunications, consumer technology, food and nutrition, education, and healthcare. In his ethnographic work, Mike has conducted research with people around the globe—including North African camel herders, Arctic fishermen, South Asian subsistence farmers, Japanese motorcycle enthusiasts, South American cancer patients, and North American small business owners.
Mike holds a Ph.D. in cultural anthropology. He has taught at the School for International Training, the masters program in Social Design at the Maryland Institute College of Art, the UC-Berkeley Haas School of Business, and the Hasso Plattner Institute of Design at Stanford University.
NEW! Hear Mike Youngblood with host Bella Rushi on The Innovative Executive Podcast. We discuss finding the meaning in data, mindsets that inhibit innovation, and more.
NEW! Hear Mike Youngblood and coauthor Ben Chesluk discuss user ecosystems and the power of systems thinking in human centered design, on the Nielsen Norman Group UX Podcast with host Therese Fessenden.
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